Your message needs to be understood at a glance. It is also important to keep in mind the values you want to convey when creating your team logo. Sans-serif fonts are easier to read most of the time, like Helvetica, Bungee, and Fjalla. In addition, you should choose a font that is easy to read and not the other way around. If you put text with your team logo, it is also important not to use more than two different fonts in order to maintain consistency. That's the reason Slack gave when they redesigned their logo from 11 colors to 4! You should also make sure your logo can be used in black and white. Some Mistakes to Avoid When Creating Your LogoĪs mentioned above, it is important not to choose too many colors when creating your logo, as this can complicate printing and increase the margin of error, not to mention increase the cost of printing on clothing. If we go back to our Overwatch League teams, the logo of the London Spitfire and the Boston Uprising are shields. European football teams frequently use this shape for their logos, including FC Barcelona and Arsenal Football Club of London.
Have you considered using the shape of a shield for your sports team logo? Coat of arms logos are used to project a stamp of excellence and historical past. For example, circles mean community and unity squares represent equality and stability, and triangles symbolize balance and power. Have you also noticed that many sports teams use complementary colors? Colour combos like red-green, yellow-purple, and blue-orange attract attention.Īs well, have you thought about the shapes you want to use for your team logo? Shapes can also help you represent various values. In short, you should not take choosing a color for your logo lightly! Try to choose a maximum of three colors, one of which is more neutral like white or black. Finally, purple is the color of royalty, luxury, and mysteries. Blue, on the other hand, is associated with the sky and the sea, but also with knowledge and trust. Green also represents nature, hope, and health. The color orange is associated with entertainment, energy, and youth. Red represents courage, aggression, and passion. Colors have meaning and can help you project a specific message. First, what colors do you want to use for your logo? Again, you can get inspiration from your city’s or country’s flag if it is something important to you. Make sure to choose a name that is short, simple, timeless, memorable and meaningful.Īfter you have chosen your team name, it is time to work on your brand. You can definitely get inspiration from what makes your team or city unique.
#How do you create a logo for free professional#
Just look at the professional teams of the Overwatch League–the Shanghai Dragons, the Vancouver Titans, and the London Spitfires. It can be an animal, an attribute or even a mythological creature. Use something that represents your attributes, team values or home region as it is the foundation of your identity. To start, you need to find the perfect name for your team.